Owner: Afro Articles Marketing URL:http://www.afroarticles.com/blog/wordpress/ Join Date: Wed, 08 Aug 2007 05:55:45 -0500 Rating:0 Site Description: Article & Internet Marketing Blog - Publishing Directory, Marketing & Free Content For Websites & Ezines. Site statistics:Click here
Tables Still Have a Place in Web Page Layout 2007-08-03 02:43:45 Writes: Kevin Yank
At tonight’s meeting of the Melbourne Web Standards Group, Andrew Krespanis and I have been assigned to argue for the statement “Tables
Still Have a Place
in Web Page
Layout.” Here’s a sneak peek at what we plan to say! Please bear in mind: we may not actually agree with everything that is stated here!
HTML tables enable web designers do one thing very well: design with 2D grids. And let’s face it: if one thing has remained constant in web design over the past ten years, it’s that designs are commonly based on 2D grids.
Without tables, HTML content is designed to only stack vertically, one block on top of the other. Grids require the horizontal and vertical stacking that tables can provide. You can emulate this to some extent using CSS floats, but that’s not what floats were designed to do; using them this way tends to produce a lot of unexpected problems and trigger obscure browser bugs.
The biggest reason given for avoiding
Matt Cutts Pokes Fun at Keyword Stuffer 2007-07-29 03:02:21 Crying about Google ignoring your keyword stuffed web pages just gives Matt Cutts
and the rest of the SEO world something to gleefully mock.
Note: Naughty tricks aimed at gaming the search engines usually backfire as search companies catch on and make adjustments. There’s always someone willing to try something like keyword stuffing. Has that person ever been you (before you knew better, of course)?
It’s a conspiracy, man. The Google hierarchy doesn’t want you to know how to become immortal. It’s totally true, you can read it on the Internet, you just can’t find it through Google, see?
Yeah, we see what you did there, or at least Matt did. Some people will still try old tricks to get noticed by the search engine. Matt highlighted one website whose owner offers the key to immortality (magnetic rings) and one of the more entertaining keyword stuffing examples you’ll see today.
“‘Internal vaginal aphrodisia doping hardware?’ Huh? And Read more:Pokes
, Keyword
, Stuffer
, Matt Cutts
, Pokes Fun
‘Directory Submitter’ Review — Software Gets You Tons Of Quality 1 Way Links 2007-07-02 17:10:51 You may or may not know that Website Directory
Submission is a very popular and easy way to get quality, one way links to your website.
These kinds of links are exactly what the search engines are looking for. The websites with more quality, one way links typically rank the highest, period.
With that said, there are several website directory submission programs on the market. The best and easiest to use is a new program created by Brad Callen, called Directory Submitter
.
The software currently contains around 1700 website directories, all free. It is the most straight forward program that we’ve come across, in that all you need to do is:
1. Input your website details (i.e. title, description, URL, etc.) into the software
2. Click on the directory you want to submit to
And then the program will automatically fill in your website details. Then, you simply click the submit button and your website is instantly submitted to the directory. Then, you can move to the next directory, go t Read more:lsquo
, mdash
, Software
, Quality
Social Media Optimization’s impact at your Web site 2007-06-28 00:31:10 Social Media Optimization
’s impact
at your Web site
Writes: Boris Mordkovich
Over the last year or so, "social media" has quickly become the next "big" thing online. A plethora of social communities with names like Digg, StumbleUpon, del.icio.us, Wikipedia and YouTube have popped up to connect people who share common interests.
As impressive as all that may sound, what does it actually mean to you, the operator of a small- to mid-sized ecommerce site? What benefits can you reap from social media optimization (SMO), and how should you approach it?
First, let’s review what SMO is. In a nutshell, social media optimization is the use of any sort of content that creates buzz within a specific community and attracts audience participation.
A good example is Digg. At this site, Digg community members identify news stories and articles they like by "digging" them or express dissatisfaction by "burying" them. The upside is that stories with a Read more:Social
, Social Media
Insider information about Google’s ranking algorithm 2007-06-19 16:42:50 The New York Times has recently published an article about Amit Singhal. Amit Singhal is in charge of Google
’s ranking algorithm
. The interview reveals some interesting facts about Google’s ranking algorithm.
Google knows that its algorithm is not perfect
"Tweaking and quality control involve a balancing act. ‘You make a change, and it affects some queries positively and others negatively,” […] ‘You can’t only launch things that are 100 percent positive.’"
"[…] Any of Google’s 10,000 employees can use its ‘Buganizer’ system to report a search problem, and about 100 times a day they do."
Why Google changes its algorithm
The article lists a concrete example why Google could change its algorithm:
"Recently, a search for ‘French Revolution’ returned too many sites about the recent French presidential election campaign — in which candidates opined on various policy revolutions — Read more:Insider
, information
Conversion Rate Optimization Vs. SEO 2007-06-16 06:25:51 By Frederick Townes
Within the e-commerce sphere, the “mind games” between site owners and search engine designers have focused on search engine optimization (SEO
). After all, you can’t make a sale if visitors aren’t reaching your site. However, as the web marketplace grows exponentially more competitive, attention among webmasters and site owners has turned to conversion optimization – converting site visitors to buyers.
Conversion
optimization has nothing to do with SEO. SEO is designed for spiders and bots. Conversion optimization is based on two factors only: the needs and motivations of human site visitors and persuasive site content and design to encourage humans to make a purchase or perform some other action. Any other considerations are sub-sets of these two factors in conversion optimization strategies.
Measuring Human Motivations and Site Effectiveness
SEO is based on the development of numbers (metrics) that are immutable. Numbers are numbers, the Read more:Optimization
FREE Marketing & Publishing Gifts From — InkwellEditorial.com 2007-06-12 12:57:40 Run by Yuwanda Black, InkwellEditorial.com is a Business portal for and about the creative and editorial industries. At InkwellEditorial.com, you will find first-hand info about success stories, the business of freelancing, freelance jobs, career advice &mdash
; and much more!
Ms. Black, a ten year publishing & marketing veteran, has kindly provided us with two high quality gifts:
Inkwell Editorial’s recently relaunched newsletter, How to Start a Successful Freelance Career. [pdf document]
Ebook on article marketing — Everything You Ever Wanted To Know About Article Marketing
(Results of a 30 day Article Marketing Experiment). [pdf document]
Please click on the links above to download. These are FREE GIFTS — You can share them with your fellow Marketers/Publishers, and your website visitors — Liberally!
Thank You Yuwanda!
P/S
1. Click here to learn more about Ms. Black and InkwellEditorial.com
2. Click here to read Ms. Black’s articles posted in AfroA Read more:Publishing
, Gifts
It’s Curtains For Google Adsense Arbitragers 2007-06-06 21:28:36 Writes — Ba Kiwanuka
Playing the Arbitrage game — “There’s a strong correlation between Google
Adwords and Google Adsense
which so happens to be the basis of the whole Adsense arbitrage technique. Wily marketers realized that if they could bid on cheap Adwords and send a lot of traffic from there to MFAs (Made-For-Adsense sites), which traditionally had little else on them except high paying Adsense ads, then those marketers could make a killing! And many of them did!
Google has finally reached the point of zero tolerance! Where beforehand they’d been treating Adsense profiteers with something akin to kids gloves, now they’ve adopted the big stick approach and ripped off those glove!
As of June 1, 2007 Google has indefinitely suspended (interpret as forever) all Adsense Publisher accounts that it deemed guilty of the crime of conduct unbecoming; in other words those accounts that largely catered to MFAs and Adsense Template sites!
…..article c Read more:Curtains
, Google Adsense
Search Marketing Industry Shake-up Imminent 2007-08-12 06:18:55 Writes Jim Hedger
As sure as the sun shines behind the clouds on a rainy day, a major shake-up in the search marketing industry is coming soon. The signals are being sent and received through-out the various sectors of search and online marketing. Change in any marketplace, when it does come, is often swift, brutal and merciless. For some SEO practitioners, this one will be especially so. While the search marketing industry has been bracing for change for at least a year, the movement is now picking up speed and gathering momentum. As SEOs, our working-world is going to look very different this time next year.
The biggest change is the death of “traditional SEO.”
Dead is taking it a bit far. SEO is not exactly dead. A better way to describe it would be to say it dyed (changed).
SEO has evolved so far and so quickly in the past six months that it as a practice is hardly recognizable from its humble roots, much like a Neanderthal placed beside any given Homo Sapien. The threa Read more:Search
, Marketing
, Shake
, Imminent
, Search Marketing
Google Launches “Universal Search” 2007-05-29 05:53:46 Google’s search algorithm now has an integrated interface, integrating all relevant results from Google Blog Search
, Google News, Google Maps, Google Images, Local Search, etc. into one results page.
You can now find “all” relevant content in one place, instead of moving in between sub-services.
How does this affect Search Engine Marketing?
Due to the universal inclusion of [...] Read more:Google
, ldquo
, Universal
, rdquo
, Google Launches
What Produces Successful Web Advertising? 2007-05-25 02:05:32 Here are six questions to ponder:
1. How will your product or service change your customer?
2. Is what you have to say different?
3. Do you know how to tell your story?
4. Can you say it boldly?
5. Who is your target audience?
6. Can you take the heat?
Are You Doing All You Can To Attract Business? — There [...] Read more:Advertising
Protect Yourself Against AdSense Click Fraud 2007-05-21 04:36:08 If you use Google AdSense on your web site, then you need to be aware of this…
Did you know you could easily lose all your Google AdSense income without notice and through no fault of your own?
Well, that’s what’s already been happening to innocent marketers online…
Imagine how your business would be affected if you lost [...] Read more:Protect
, Yourself
, Click
, Click Fraud
Understanding the Challenges of the Link Building Game 2007-05-21 03:46:09 Many webmasters who have been following the discussions about Google’s dislike of paid links have been confused about what constitutes bad links and good links, in the eyes of the search engine companies.
There are two kinds of links that you can pay to have made for you: rented or paid links, and permanent links.
With Rented [...] Read more:Understanding
, Building
Google announces new and enhanced ‘Google Analytics’ Service 2007-05-18 05:43:30 Google has announced the release of a new version of the Google Analytics
reporting interface. This latest enhancement to this popular tool boasts several improvements, including better controls and data reporting and sharing.
To access this new version (FREE) login at http://www.google.com/analytics.
There is a NEW interface, but you will still be able to access your old [...] Read more:Service
, Google
, lsquo
, Google Analytics
The Best Way to Jumpstart a Link Building Campaign 2007-05-14 21:43:08 Collyn Floyd, online emarketing and PR specialist with TheKarcherGroup.com, spoke with WebProNews about the best way to jumpstart a link building campaign. She also explained why social media campaigns aren’t always the best marketing route. Visit WebProNews.com to view this and other exclusive interviews from the SEW
Live conference in Columbus.
Submit Your Articles To — AfroArticles.com [...] Read more:Building
, Campaign
, Link Building
Web Marketing Today - By Dr. Ralph F. Wilson 2007-05-11 14:58:08 Web MarketingToday
is publication by Dr. RalphWilson
— Dr. Wilson is widely recognized as one of the top international authorities in the area of Internet marketing.
Business Week called his popular WilsonWeb.com website: “bar none the best e-commerce resource out there.” Business 2.0 profiled him as one of the savvy dot-com survivors.
The [...]
Competitive SEO Evaluations: Individual Keyword Phrase Analysis 2007-05-10 23:39:47 Writes: Fernando Chavez
It is common for Web sites to rank very well for certain keywords but not very well for others. This makes sense since the competitive landscape changes from one keyword phrase to the next. There may be 300,000 search results for keyword A and 1,000,000 search results for keyword B. Presumably, it [...] Read more:Competitive
, SEO
, Individual
, Keyword
, Phrase
, Analysis
Do you want Google’s new branding on your site? 2007-05-07 15:10:42 By: William Charlwood
What do you think of the new-style AdSense ads where the Google
logo is more prominent?
Personally I don’t like them.
I don’t care if they are apparently good for click through rates (I need more evidence).
What I do care about is that they show Google stamping their brand more and more heavily across the [...]
How to Get People to Open Your E-Mails: Subject Lines, Pt. 2 2007-05-03 08:19:12 By Lydia Sugarman
Is there a secret technique to get people to open your emails? Yes, kind of. Common sense.
Descriptive. Tell — don’t sell them on — what is the subject of your email. If your e-mail is a newsletter, use the name and issue in your subject line, every time. [...] Read more:Lines
Semantic Indexing and your Search Engine Rankings — Search Engine News 2007-05-01 11:56:50 1. The influence of semantic indexing on your search engine rankings
Semantic
indexing is getting more and more important to search engines. What exactly is semantic indexing and how does it influence your search engine rankings?
What is semantic indexing?
Semantic indexing means that search engines try to associate certain terms with concepts when indexing web pages. [...] Read more:Search
, Indexing
, Engine
, Rankings
, mdash
, Search Engine
Article Keyword Density – A Worry of the Past? 2007-05-01 10:34:27 In the past a Webmaster could stuff all kinds of keywords in their web pages and the SE’s would be tricked into thinking that page was about those keywords. Well, things have changed and this technique is no longer effective. The same goes for the keywords in your articles.
So what is this LSI thing [...] Read more:Keyword
, Article
Our New Marketing Newsletter 2007-04-26 00:55:09 What is this newsletter about?
Afro Articles - Article & Internet Marketing
Directory is offering a free Internet Marketing E-Newsletter designed to help authors/marketers improve their Internet marketing strategies and results.
You will receive relevant marketing information that we dig up from the Internet Marketing World, informative marketing articles plus many other marketing related info.
This newsletter is [...]
Landing Page Optimization - Marketing Experiments Conversion Formula and Course 2007-04-18 03:11:48 MEC(Marketing
Experiments Conversion
) Labs has identified five essential elements to website conversion, which are brought together in the MEC Conversion Formula
.
In their seven session on-demand course their experts will share the MEC Conversion Formula that they have developed over the past five years conducting tests with partners such as The New York Times, Reuters, and [...] Read more:Optimization
7 Reasons Google’s Paid Link Snitch Plan Sucks 2007-04-18 02:39:33 By: Rich Ord
Matt Cutts blogged that Google
would like you, the average search engine user, to report on sites you feel are displaying links for cash. This created a firestorm of negative responses from the SEO, webmaster, and free speech crowd. Below, I put together what I feel are the top 7 reasons Google’s [...] Read more:Reasons
, Snitch
iProspect Social Networking User Behavior Study — (April 2007) 2007-04-10 20:52:03 In January 2007, iProspect partnered with independent research firm JupiterResearch to develop a series of survey questions focused on how the U.S. online population utilizes several of the most popular social networking websites (or social search engines).
For purposes of this study iProspect defines a “social networking website” as one that allows Internet users have the [...] Read more:mdash
, Social
, Behavior
, Study
, April
What The Google’s Algorithm Is Looking For When Determining Site Rankings 2007-04-08 04:14:42 According to Jason Lee Miller of WebProNews: “Fishkin and SEOMoz have been refining this list since 2005, whittling it down from over 200 important factors.”
This year’s guide received input, through voting and commenting, of search aficionados from Danny Sullivan to Jill Whalen to Eric Ward, all names you should recognize if you’ve been following this [...] Read more:Google
, Rankings
How To Drive Traffic “Away” From Your Website 2007-04-07 06:01:32 1. Give Web-visitors Too Many Options and Choices
2. Give Web Visitors Too Much Information To Process
3. Give Web Visitors Too Much Non-relevant Content
4. Give Web Visitors Too Many Irritating Distractions
5. Give Web Visitors Too Many Red Flags
6. Give Web Visitors Too Many Decisions To Make
7. Give Web Visitors Too Many Stumbling Blocks
8. Give Web Visitors [...] Read more:ldquo
, rdquo
How To Use A “Server-Side 301 Redirect” To Get Credit For All Your Inbound Links 2007-03-30 05:26:51 Many search engines rank web pages based on the number and “authority” of “inbound links” pointing to the web page in question.
In Google’s PageRank System, for example, a link from page A to page B is a vote, by page A, for page B.
Beacuse of rampant abuse by “Link Spammers,” Google’s PageRank Algorithm is in [...] Read more:ldquo
, rdquo
, Redirect
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