Owner: Kolbrener branding blog URL:http://www.kolbrenerusa.com/blog Join Date: Fri, 20 Jul 2007 15:41:14 -0500 Rating:0 Site Description: Features the thoughts of Kolbrener employees on branding, advertising, marketing, design, interactivity, and whatever we want Site statistics:Click here
Extra! Extra! Paperless Society Almost Here 2007-10-25 13:52:10 When the almighty “they” speak of a ‘paperless society’ it’s typically in reference to paper — you know, office paper, correspondence, forms, spreadsheets, etc. I for one still see that model being a long ways off... Read more:Extra
, Society
, Almost
Communication Breakdown 2007-10-30 17:05:01 I recently took my son and his friends to a concert. The drive to the venue was going to be about 2 hours so we decided to rent some movies for the drive there and back. He and I went to the local video store and started doing the slow sideways...
For the sake of clarity. 2007-11-29 10:41:28 I don’t believe we have ever posted a piece that is politically motivated. Furthermore, I am hesitant to do so, but I can no longer listen to colleagues, friends and acquaintances debate that the arguments to go to war in Iraq were legitimate.
Fact:...
Bogusky Man Crush 2007-11-28 15:25:15 Yes, I have a man crush on Alex Bogusky. Here are the top three definitions of man crush according to urbandictionary.com:
1. When a straight man has a “crush” on another man, not sexual but kind of idolizing him.
2. A man who has a...
Why aren’t marcomm students reading Advertising Age? 2007-11-28 10:16:18 At Kolbrener, we hire three interns every semester and have been running our intern program for four years. Every semester I interview approximately 20 to 25 students from regional universities and colleges. And in every interview I ask the...
Read more:Advertising
50 Top Niche Social Media Sites, and Their Power Accounts 2007-12-04 14:16:31 This fall marked the first semester Kolbrener had an internship in SEO/Interactive Marketing. Tanya Ferrell, our SEO intern, has been spending a lot of time researching social media. After reading her latest article, 4 Types of Social
Media...
Read more:Sites
, Accounts
, Social Media
Diminishing Returns - Movie Theatre Commercials and Movie Trailers 2007-12-10 17:36:34 This past Saturday night, I took my daughter and son to see The Golden Compass. We very much enjoyed the movie, but this is not the subject of my post. I'm posting to talk about the 30 minutes of commercials and movie trailers that preceded The...
Read more:Returns
, Trailers
, Commercials
Super Tuesday was Super Cool! 2008-02-08 16:36:40 If you watched SuperTuesday
coverage the other night, you may have seen a technology which in my opinion is quite amazing. CNN is using a new application called “Perceptive Pixel” which in essence is an interactive, touch screen user...
93 MUST-Have Interactive & Search Statistics To Sway Skeptics 2008-04-09 11:07:53 While giving online presentations to prospects, it became apparent some marketers still don’t fully understand the power and reach of search or interactive. That isn’t necessarily a problem until marketers formulate their own opinions...
Read more:Search
, Statistics
A company that understands the sales game 2008-04-13 13:29:20 Here’s a company
that seems to really understand the sales: game: They are also willing to put their money where their mouths are because they have bid the top billing on google PPC for “sales and...
Branding from the inside out 2008-04-14 14:23:41 Back in October of 2007, John Quelch of WPP and professor since 1979 at the Harvard Business School, shared his insight with Laura Mazur and Louella Miles regarding the power of “branding an ingredient” as a key to better marketing a...
Read more:Branding
, inside
Top 6 Marketing Mistakes in 2008 2008-04-15 10:20:49 1. Narrow your focus: Find your target audience and gear your marketing efforts to that audience. Trying to appeal to everyone typically does not work.
2. Inconsistency in Your Marketing
Efforts: You need to have the same look and feel across...
Read more:Marketing Mistakes
Fake Steve Jobs 2008-04-28 14:50:19 Dan Lyons of Forbes is thoroughly entertaining at the Web 2.0 expo. His keynote gives the background into his Fake Steve
Jobs blog and makes fun of whole host of other folks along the way. Take a look at the Youtube video of it.
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