When Jeep decided to build a four-door Wrangler, we were excited about its potential. This was, after all, the first time the legendary Jeep was given two more doors; also, its stretched wheelbase made the interior more people- and cargo-friendly. Then the company announced it was going to build a Rubicon version of the Unlimited, and we knew we'd have to try one out for long-term testing.The Rubi
Streets of Arcadia Neighborhood in Phoenix Cycling the streets of Phoenix is an awakening where the nuances of each neighborhood come to light; riding is unlike any trip in a car and you get to notice some very unusual stuff. Though Phoenix is a new city it's still filled with the names of the old, ancient and exotic; there is Camelback mountain and Mummy Mountain hearkening to the expl
I am happy to report that Rubicon is now transitioning from private to public Beta. You'll see a brand new Rubicon Project next time you login - and we've even given our product a new name: Automatic. Automatic is our Ad Network Optimizer, for which we charge 10% of revenue across all managed inventory. We're offering you a free 30-day trial of the Automatic; we also offer the Manual, our Ad Network Ad Server, where you can manage your own networks at no cost. What makes the Automatic special? It includes an array of new features to help you Make (even more) Mad Cash from ads on your website. Some highlights:Optimization 2.0: our smart-matching supercomputer (we call it the Mad Cash Machine) delivers algorithmic, data-backed matches to boost your eCPMs, while the Default Killer works behin
the Rubicon Project, a company with a mission to automate the large, yet highly inefficient advertising industry, has established the Certified Ad Space program. The program was created to satisfy ad network and advertiser needs for broader exposure and access to safe, high-quality website inventory, while ensuring that campaigns reach the intended audience and content. The program features a 21-point certification checklist and ratings system that has verified more than 10 billion ads and 725 websites for more than 62 ad networks to date.Rubicon released first-ever market research report: "2008 Online Advertising Market Report - Q1: Ad Network Landscape, Trends & Outlook." Here's the scoop on what these things mean for your website: The Rubicon Certified Ad Space program is our new indepe
The Rubicon Project crew is hitting the road in a couple of weeks, heading north to San Francisco for ad:tech on April 15th and 16th. Are you planning to attend the big show? If so, we'd love to see you there. They've designed the ultimate lounge for you to kick back, sip an espresso or enjoy a beer, and chill out while learning about all the new stuff we've got up our Rubicon Project sleeves. For more scoop on what's happening at Mad Cash Lounge, check out: We hope you'll visit fan-tabulous lounge (well, ad:tech calls it a booth - booth #6166, to be exact). We'd love to hear from you before the show so we can expect you like proper hosts. Shoot them an email at: adtechsf@rubiconproject.com if you plan on attending. Be sure to include your mobile number in your message - we like to plan (
RUBICON is the Italian word for Rubico, the Latin name of a small river in Northern Italy. To protect the republic from internal military threat, the Roman law forbade any general with a standing army, from crossing that river, as it formed a boundary between the Roman province of Cisalpine Gaul and the Roman heartland. When Julius Caesar crossed the river in 49 BC, supposedly on January 10 of the Roman calendar, in pursuit of Gnaeus Pompeius Magnus, thus breaking the law and making armed conflict inevitable, he uttered the famous phrase ‘the die is cast’. Today, the phrase ‘crossing the Rubicon’ refers to a person committing himself irrevocably to a risky course of action.And that’s what three scientists committed to, when they set up Rubicon Research in Mumbai in 1999. With no
Rubicon Project lets Web sites manage ad networksA group of online ad industry veterans launched a private beta this week of their latest venture--a service that helps Web sites make more money off ads by managing multiple ad networks.The Rubicon Project was founded by Frank Addante and other members of the team that created the L90/adMonitor advertising platform, which was bought by DoubleClick in 2001.Read More
With pomp, style and daring before a crowd estimated at about 15,000, Barack Obama officially announced his candidacy as America's next president. Emphasizing "Washington must change" he gave insights into his platform that addressed: the middle class working from paycheck to paycheck; climate change considered as a hoax; the distraction from our real failures; dependence on big oil and the tragedy of the Iraqi war. Barak has crossed the Rubicon-- there will be no turning back. But does he have what it takes to be America's next president?Fully aware of his "star power" his speech was charismatic and idealistic. Strident, he takes on the republicans who he said currently think they own the country, but adding "we will have to take it back". While there is an amazing spectrum of ideas on his being "right" for the job, Obama made it clear that is message will resonate togetherness about Americans in general and not the differences between red or blue states or about liberals or cons
