Proposition

“A spectre is haunting the Western world. The spectre of fear. Fear that the middle classes are losing out, and while their economies may still be growing, the rising tide no longer lifts the majority of boats.” - Jacon Funk Kirkegaard, Peterson Institute for International Economics So begins the Economist magazine’s latest online debate on the [...]

Take a look at the Sales Proposition Chart from our recent Working Smarter series article "Four Simple Steps to Understanding Your Market". The chart is designed to help you both determine your product's unique selling proposition and communicate to others. "Unique Selling Proposition" sounds like a nice piece of marketing mumbo jumbo, but what does it mean to me, you ask? My answer is "A lot!" A

In this screencast I show you how to define a unique selling proposition for your company's product or service using a Selling Proposition Chart, a new template which SmartDraw 2008 users can download through our latest content pack (1.9 meg.) Download a free trial of SmartDraw here. Learn More If

It's almost too late already to fix what's broken in our electoral system before the November presidential election, but the debate rages over how best to address problems that have marred the last two. Is open source electronic voting the solution?

Even as the presidential elections draw ever nearer, debate rages about the technologies used to enable the voting process. It’s too late for any large systematic changes to be implemented for this year, said Matthew Zimmerman, senior staff attorney with the Electronic Frontier Foundation. However, what should we use down the road? “Security is only [...]

Even as the presidential elections draw ever nearer, debate rages about the technologies used to enable the voting process. It’s too late for any large systematic changes to be implemented for this year, said Matthew Zimmerman, senior staff attorney with the Electronic Frontier Foundation. However, what should we use down the road? “Security is only [...]

Vince Vaughn avoided becoming the subject of a sordid tabloid tell-all by turning down an invite to join two saucy sisters for a sex threesome. Redheads Liza and Suzi Graves attempted to woo the Wedding Crashers star[...] Read more!

EVP (Employee Value Proposition) - Basically it is the list of characteristics which an employee sees, "What they get from an employer in return to their performance and vice-versa". Below is a list... For more info on latest job openings and other career related information visit my site

DOWNLOAD MOVIE Actors: Budge Tom Samuel Stote Pearce Guy Charlie Burns Watson Emily Martha Stanley Winstone Ray Captain Stanley Wenham David Eden Fletcher Hurt John Jellon Lamb Wilson Richard Mike Burns Morgan Robert Sgt Lawrence Directors: John Hillcoat IMDB Rating: 7.50 out of 10 (7378 votes) Taglines: 1: This land will be civilized. Plot Summary: Rural Australia in the late nineteenth century: Capt. Stanley and his men capture two of [...]

A great series of articles on how to write strong advertising copy. This article focuses on how to find and determine a way to quantify a hard to prove proposition. A+ article where the author breaks down the hard task of communicating not only your product or service, but the intangibles such as commitments to the customer.

A great series of articles on how to write strong advertising copy. This article focuses on how to find and determine a way to quantify a hard to prove proposition. A+ article where the author breaks down the hard task of communicating not only your product or service, but the intangibles such as commitments to the customer.

Yesterday, in one of the strangest marketing schemes in recorded history, soft drink enthusiasts Dr. Pepper offered everyone a free beverage if Guns N Roses could get off their asses and deliver there long awaited Chinese Democracy album by December 31st. Less than twenty-four hours later, the red-haired frontman has responded in well, vague, noncommital drivel

What is your unique selling proposition? Defining your USP can set you apart from others and virtually eliminate your competition. Read on to find out how to do this with your small business. More: continued here

Summary: The global warming crisis is the pre-eminent of our age and Californians can begin to send it as easily as fitting one vote for the proposal 87, by Monday R $-al.gore.The former vice president and 2000 Democratic presidential candidates were invited encouraging a crowd of about 2,000 people Monday at King's Park Jr. Martin Luther to break the voice for the measurement of oil-drilling-tax on November's vote.

The official start of the 2008 Nascar season is just around the corner. This means new faces, new teams, and even a new name (the Sprint Cup). But it seems like the routine has changed. Throughout the years, new faces have come and gone, and Nascar has grown into a national spectacle with drivers from all around who have upped the level of competition like this series has never seen. However, this is a known fact. Nascar is no longer a southern hobby, it is a national sport. The news now is, its gone globald... a new term in the vocabulary of good old Nascar.The trend began last year with the arrival of F1 superstar and former Cart and Indy 500 champion Juan Pablo Montoya. His incursion into the world of Nascar began a little less spectacular than some expected, he finished 20th in t

Welcome may be a hit but that is purely due to the goodwill that Akshay Kumar has enjoyed in the year 2007. Aneez Bazmee’s previous movie No Entry was the biggest hit of 2005 and he decided to do an encore two years later by releasing this movie at the end of the year. Sadly, the movie has nothing new to offer, the humor though situational is insipid and the characterizations are pale. Story: What story? Anyway if you want me to narrate to you an excuse of a story..here it goes. Dr.Ghungroo(Paresh Rawal) who gets slapped around is looking for a bride for his nephew Rajiv(Akshay Kumar). At the same time, Uday Shetty(Nana Patekar) and Majnoobhai(Anil Kapoor) are looking for a prospective husband with a non-criminal background for their sister. Man meets woman (sorry I can’t say boy m

The other day, I heard from yet another convergence reseller about the woefully weak recruiting methods of so many convergence vendors.  Haven’t vendors figured out yet that resellers are bombarded by vendors wanting to recruit them as “partners”?  According to resellers that I talk with, there are very few vendors who have raised themselves above [...]

Editor's Note: This post should in no way infer any criticism, jealously, or a fits of semi-conscious delirium on the part of the author. Okay, maybe the last; but definitely not the first two.I have discussed this with Mrs. Euphrony, and she seems to be in agreement. So I throw out this modest proposition for Kat and Jimmy.Kat and Jimmy: We propose that we switch children for a week. This would not be anything trashy like ABC's Wife Swap, but more along the lines of Ultimate Survivor: Suburbia. We're proposing a simple exchange of children for seven days, and the odds seem to be in your favor. You get two for three and go back to man-to-man coverage, while we get three for two and step up to the zone defense."But why?", you ask. Think of it like a foreign exchange situation, where you are able to learn of different cultures through a total immersion experience.NAPS:Mrs. E and I understand that your children take naps. Even simultaneously. Our children take naps, as well. (Disclaime

The Financial Times recently featured a column, by Arthur Kroeber, called Dubious H-share allure in which it argued that trying to play the price discrepancy between companies co-listed in Shanghai and Hong Kong is a poor plan (no pun intended). The flawed plan is based on several ideas: the opening of the stock exchange in [...]

If someone asks you what kind of business you have, do you enter into a long and rambling explanation, or do you have a quick-fire, ten second pitch that succinctly describes your business and shows up its best points? And most importantly, does it have a USP? More: continued here

“Why should I choose you?” It’s the question in the minds of each prospect that talks with you. How do you differ from other real estate agents and why will that difference help your prospect buy or sell a home? This is what marketers call a Unique Selling Proposition (USP). Your USP should include: who your target audience is what you’ll do for them why that’s different from what others are offering why that solution matters to your target audience Your USP should be based on your strengths, passions, talents and skills. How does what you bring to the interaction help your target audience? If you decide to target investors and you have a 10 year background in financial services, mention that. If you’re a single mom and have been help single moms buy homes, mention that. If you offer a solid guarantee - such as if the home doesn’t sell in 90 days, you’ll buy it - mention that. For a USP to be successful, it must also address the key con

This is an excerpt from the article “Create a Unique Selling Proposition to Differentiate your Business and Increase Profits.” The complete 14 page article was put together to be the best how-to resource on the internet for creating an effective Unique Selling Proposition. By the time you finish the entire article, you’ll understand [...]

This is an excerpt from the article “Create a Unique Selling Proposition to Differentiate your Business and Increase Profits.” The complete 14 page article was put together to be the best how-to resource on the internet for creating an effective Unique Selling Proposition. By the time you finish the entire article, you’ll understand [...]

This is an excerpt from the article “Create a Unique Selling Proposition to Differentiate your Business and Increase Profits.” The complete 14 page article was put together to be the best how-to resource on the internet for creating an effective Unique Selling Proposition. By the time you finish the entire article, you’ll understand [...]

This is an excerpt from the article “Create a Unique Selling Proposition to Differentiate your Business and Increase Profits.” The complete 14 page article was put together to be the best how-to resource on the internet for creating an effective Unique Selling Proposition. By the time you finish the entire article, you’ll understand [...]

This is an excerpt from the article “Create a Unique Selling Proposition to Differentiate your Business and Increase Profits.” The complete 14 page article was put together to be the best how-to resource on the internet for creating an effective Unique Selling Proposition. By the time you finish the entire article, you’ll understand [...]

In their book Differentiate or Die: Survival in Our Era of Killer Competition, Jack Trout and Steve Rivkin explained chapter by chapter how you can differentiate your business, and how not to. As you work to differentiate your business through your USP and other efforts, this book is a must-read. For the sake of helping [...]

This is an excerpt from the article “Create a Unique Selling Proposition to Differentiate your Business and Increase Profits.” The complete 14 page article was put together to be the best how-to resource on the internet for creating an effective Unique Selling Proposition. By the time you finish the entire article, you’ll understand [...]

This is an excerpt from the article “Create a Unique Selling Proposition to Differentiate your Business and Increase Profits.” The complete 14 page article was put together to be the best how-to resource on the internet for creating an effective Unique Selling Proposition. By the time you finish the entire article, you’ll understand [...]

This is an excerpt from the article “Create a Unique Selling Proposition to Differentiate your Business and Increase Profits.” The complete 14 page article was put together to be the best how-to resource on the internet for creating an effective Unique Selling Proposition. By the time you finish the entire article, you’ll understand [...]

The goal of your USP - and what will make it most profitable for your business - is to differentiate your business from your competitors. This is positioning, and it is something that takes place outside of your business, inside your customer’s mind. More: continued here

RIKSDAGEN producerar många propositioner. Kanske skulle flera propositioner gälla de ungas drömmar och ungdomarnas längtan. Från Alliansen till Kartellen skulle flera propositioner läggas till grund för att underlätta de ungas morgondag. Undersökningen "California Dreamers" om 16-22 åringars längtan och viktigaste frågor är inte miljö, klimat, eller Irak-kriget... 'California Dreamers' är ett porträtt av Den första globala generationen. Det är visserligen från Kalifornien, men säger vi att vi lever i en globaliserad värld, så är undersökningen mycket uppmuntrande för somliga, men starkt  provocerande för andra. REFLEKTION Har undersökningen något att säga Sverige? Har California Dreamers ett budskap till riksdagsledamöterna från (v) till (m), till Alliansen eller Kartellen? Vad är signalerna till den nyliberala moralfilosofin och den totalitära kvinnochauvinismen? Reagerar den svenska kristenheten med opinionen eller enligt Guds vilj

The “flip-this-house” mentality caught fire in the Vegas Desert as hard as anywhere.  Now the effects of ridiculous property speculation are starting to show themselves.  Foreclosures have only just begun.  Be on the look out for a housing-led recession sometime in late-2007 or early-2008. Click here to read more. 

One of the key things that must be identified for effective marketing and sales is your USP or Unique Selling Proposition.The USP is the thing that sets you, your products and services or your business apart from every other competitor in a favorable way.Amazon.com has "The Earth's Biggest Bookstore" for example. A USP positions your offering as being different from, and consequently more valuable than, your competitors offering.In a world that is flooded with marketing messages it gives your prospect specific and compelling reasons to buy from you instead of your competitors.One way to develop a USP is by starting with the words, "Unlike most of our competitors...," then filling in the blanks about what differentiates you.Another way to develop a USP is to highlight a feature or benefit that only your product or service contains or features.The possibilities for crafting a USP are endless. The key is to adopt a USP that fills a void in the marketplace that you or your product can gen

The County today mailed me an information card on Proposition #1.  It’s nice to know that 3 days before elections that they came to the realization that it just might be good to disseminate some information.  The card, itself, has a very brief explanation.  There is a web address for a more in depth look at the Proposition.

One of the key things that must be identified for effective marketing and sales is your USP or Unique Selling Proposition.The USP is the thing that sets you, your products and services or your business apart from every other competitor in a favorable way.Amazon.com has "The Earth's Biggest Bookstore" for example. A USP positions your offering as being different from, and consequently more valuable than, your competitors offering.In a world that is flooded with marketing messages it gives your prospect specific and compelling reasons to buy from you instead of your competitors.One way to develop a USP is by starting with the words, "Unlike most of our competitors...," then filling in the blanks about what differentiates you.Another way to develop a USP is to highlight a feature or benefit that only your product or service contains or features.The possibilities for crafting a USP are endless. The key is to adopt a USP that fills a void in the marketplace that you or your product can gen