Marketing Practice reader Onam Jindal asks this important question about the difference between product line extension and brand extension.For most of the marketing students, these terms are confusing. The different definitions in the text books makes it more confusing.Interestingly the definitions of PLE and BE are different in two editions ( 11 & 12 ) of Kotler's Marketing Management text bo
Speck has announced a full portfolio of cases specifically designed for the iPhone 3G. Fashioned by Speck’s top designers and highlighting the company’s trademark style, the first two products are the ToughSkin and the SeeThru. Images of the new cases can be found at -downloads“We’re thrilled to release our new designs simultaneously with the iPhone 3G,” said Irene Baran, CEO of Speck Pr
Extend-IT(tm) offers larger travelers FAA approved personal seat belt extenders. The newest Extend-IT(tm) model expands the product line to four extenders with models that work with virtually all domestic, international and commuter airlines, private jets and general aviation aircraft. - 2003-04-24
I recently tested some of the EPIC (Environmental Products for Important Causes) product line sold at BuyGreen.com and of course, I was impressed. It's nice to be able to breathe and not choke after I spray some all-purpose cleaner on my counters and not feel like my skin is suffering because of toxic ingredients when I wash my hands. The EPIC hand soap contains no petroleum solvents, no dyes an
The competition for work at home businesses that make money on eBay continues to grow and successful sellers dont have the luxury of sitting back and simply enjoying their profits. There is a...
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The next step was to teach our sales force about the new products we had just added. There were just under 2,000 products in the new line. How did we do it? By making it as easy and painless as possible. The perfect solution?
More: continued here
As part of my job writing about hair and beauty over the past ten years I have received lots of samples of new products to try.
Lately I seem to be receiving lots of press releases and/or product announcements about more and more celebrity hairdresser products lines. I was asked once by an editor at the [...]
The first line of this is curious as anyone who is studying the finances of the baby boomers would not be surprised that the reverse mortgage market is hot. The vast majority of boomers simply have not saved enough to pay for their retirement so they will be looking anywhere and everywhere for help to continue to pay for even their most basic needs. Their home equity is one of those obvious places. Also, lenders have seen a dramatic drop in their loan volume so they have every incentive to offer products to the baby boomers who need to use home equity. This is no surprise at all if you know how to look at it.
November 13, 2007 Wall Street Journal
Reverse Mortgages:
The Choices Expand
By KELLY GREENE and VALERIE BAUERLEIN
November 13, 2007; Page D1
It may sound hard to believe, but one part of the mortgage market is hot: reverse mortgages. And that’s giving older homeowners more options to tap the equity in their homes — bu
Lacking the comforts of sleep? Perhaps it is in the sleep wear that you are wearing. At least this is one thing that Kimberly-Clark is trying to address when they announced that they will be offering Sleep Boxers and Sleep Shorts in North America. Specifically, these will be aimed at kids who wet their beds, these are alternative diapers being offered for young kids in the world today.
“Bedwetting is a condition that many children ages 5 to 12 experience, but will eventually outgrow with patience and time. However, this sensitive issue can affect a child’s self-esteem and ability to relax at bedtime,” said Bob Thibault, President of Kimberly-Clark’s North American Personal Care products. “The new GoodNites Sleep Boxers and Sleep Shorts offers trusted nighttime protection and look more like everyday underwear, helping children feel more comfortable as they deal with bedwetting.”
Read the whole article here: Kimberly-Clark Launches GoodNites Sleep Bo
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A lot of people may have some costing sheets done by product line and those are good. That’s a great first step.
However, you still need to see how it comes together in the big picture. How do all these happen to roll up?
This can tell you quite a bit. By rolling together all the individual product line forecast, you get a reality check on what might get missing. It could be that there are some expenses that you are not really capturing. That often can be very true since the product line forecast sheet might have been put together by marketing and not necessarily tied out to the overall numbers in the financial statements. So, that’s one important reality check, compare against the over all financials for completeness.
You also get to compare for the numbers themselves. Some numbers may be way too high when you roll it up. You may have overestimated your revenues or, perhaps, overestimated the expenses you had in some categories or, conversely, you might be well under. Unlike the
This blog is the first in a series of 3. They all deal with PLE UML modeling. On every PLE project I have been on I have used the UML profile Hassan Gomma published in his book Designing Software Product Lines with UML.
