Brand : PreethiCompany: Maya AppliancesBrand Count : 206Preethi is an upcoming brand in the heavily crowded small appliances market in India. The brand has grown from a humble beginning to become the market leader in Mixer-Grinder market. Preethi is a brand from Chennai based Maya Appliances. The brand was born in 1978 and was no where in the main scene till the late nineties.Preethi after 29 years is all ready to spread its wings . The brand which is famous in South India has started its journey to become national. The Mixer-Grinder market is worth around Rs 1000 crore and the market is dominated by local players. Almost 60% of the market is unorganised. Preethi is the market leader in the organised segment with a market share of over 30%.Until late 1990's , Preethi was a small player and the market leader was Sumeet which had a huge brand equity among the consumers. Facing the issue of stagnation, Maya Agencies deputed a marketing and consulting firm Suhita Ethinic Marketing Serv
