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Frames:
An HTML technique that allows two or more pages to display in one browser window. Many search engines had trouble indexing websites that used frames, generally only seeing the contents of a single frame.
When internet connection speeds were a lot slower than they are today, frames also prohibited visitors with slow connections or older software [...]
Visit:
Measurement that as been filtered for robotic activity of one or more text and/or graphics downloads from a site without 30 consecutive minutes of inactivity and which can be reasonably attributed to a single browser for a single session.
Once again in plain English, a single session of a person coming to a website is a [...]
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Trusted Feed (also Paid Inclusion):
A trusted feed is a fee-based custom crawl service offered by some search engines. These results appear in the “organic search results” of the engine. Typically, the fee is based on a “cost per click”, depending on the category of site content.
Trusted feeds are well suited for web sites with hundreds [...]
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by Cecilia Gamas
Blogging is continuously increasing its popularity because of its importance in online business. More and more companies are using blog as a form of their online marketing technique because it is not just helping them to effectively promote their business but it also provides them to improve their search engine rankings, making their site more visible to their potential customers.
AdWords:
Google’s text-based advertising system. It is cost-per-click (CPC) advertising and publishers pay only when users click on their ad. It has cost-control features that can set daily budget and limits.
Many businesses use AdWords heavily to improve their rankings in search engines. Some companies have entire teams devoted to search engine marketing and related search [...]
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Merchant Account:
An account with a payment processor for settlement of credit card transactions. Any merchant that takes credit card orders must establish a merchant account.
Most e-commerce websites have logos of the payment processing companies they use that verify the security of using your credit card. The top companies that are used by most websites are [...]
Hybrid Model:
An affiliate commission model that combines payment options (i.e., CPC & CPA).
Personally, I don’t know of any programs that use this model. All the programs I’ve encountered as an affiliate have used one model or the other. The only time I have seen this is when the program is run on multiple networks, so [...]
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Cost per Thousand (CPM):
The cost metric for 1,000 banner advertising impressions. The amount paid per impression is calculated by dividing the CPM by 1,000. For example, a $10 CPM equals $0.01 per impression.
I remember this being all the rage when I was in college about 6-7 years ago. Now a days there aren’t many programs [...]
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Cost per Sale (CPS):
The term for advertising in which the advertiser pays only for those clicks where the user clicks through on the banner or ad and actually purchases a product on the advertiser’s site.
This is the model that most retail businesses use in their affiliate programs. Traditionally, LinkShare has been the network most associated [...]
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By: Glinda McDuffie
The field of internet marketing has undergone countless changes in recent years. Many of these changes are due to increased recognition and rejection of marketing tactics by potential customers. As internet customers become educated about marketing methods, they increasingly avoid acting in ways that marketers hope they will.
What can you do to avoid [...]
Cost per Click (CPC):
The cost metric for each click to an advertising link.
I remember this type of advertising was all the rage in the early part of this decade, but has since fallen out of favor since the qualified leads are not as reliable or bountiful.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, [...]
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Sooner or later you’re going to find yourself needing to get more traffic to your website. It’s the problem of almost every webmaster: how do I get more eyeballs to my website? Here’s how you can get a jump (no, a massive leap!) on the latest online marketing techniques:
1. YouTube Marketing
The idea is simple: post [...]
Cost per Action (CPA):
The cost metric for each time a commissionable action takes place.
CPA is a blanket term that describes most of the affiliate structure. There are more specific models with their own descriptions that fall under this term.
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Glossary Definition From ABC’s of Online Marketing by Alexandra Wharton, Issue 22, Revenue Magazine
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To begin, isn’t it sad that I’ve just NOW got around to reading Issue 22 of Revenue Magazine?! I think our subscription might have run out since I got this copy from the stack that editor Lisa Picarille brought to last week’s BAAMC meeting.
Regardless, I’ve let my glossary series’ go once the link series [...]
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Virtual Integrity: Faithfully Navigating the Brave New Web (Paperback)By Daniel J. Lohrmann
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Online marketing, otherwise known as internet marketing, is the marketing of products and services via the internet. Many advantages to small business have been brought about by the internet. It offers a level playing field to those who may wish to expand their target base to other countries. This may have been too costly, or [...]
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How Much Revenue Did Your Web Site Generate Last Year?
Learn how to make your company web site a profit center instead of a cost center! Generating search engine traffic is a critically important factor in online success- but it’s not the whole ball game. Mark Lassoff, of Austin based NLI Media Group covers:
• Measure [...]
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