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Today we have an example of a clip that isn't a particularly good advert but still makes for a fine viral. I struggled to appreciate the humour, the voice-overs and the entire gist of the advert, and personally I think it's a very poo...
Molson Coors, one of the largest brewers in the world, is diving into the digital signage arena with an investment in The Bar Channel, a Canadian digital out-of-media network that broadcasts programming via closed-circuit Internet to subscriber bars.After launching in April, the network grew to 88 Ontario bars and about $600,000 in first-year revenue, and it expects to add 50 establishments in Calgary and 50 in Ontario during the coming year. Despite the modest scale, the Bar Channel already has attracted a low six-figure investment from Molson Coors. The brewer is intrigued Bar Channel's ability to let it customize messaging at each bar, which gives it the ability to emphasize drink specials, or even show employee-training videos during slower hours. "We've seen share gains in the bars wh
A giveaway contest being held by Canadian brewer Molson may provide a hint as to when the iPhone will be released up north. The "Devisse et Compte" (translated: "Twist and Score") contest being held lists Apple's iPhone as one of the available prizes and lists the device as being available from Rogers Wireless as of January of next year. The handset is listed as having a value of $800 Canadian (approximately US$828), albeit this is an arbitrary value given the nature of the contest, which asks winners to pick one or more potential prizes in order to reach a pre-set spending limit.
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The makers of Coors and Miller Lite plan to combine their U.S. brewing operations in an effort to compete better against industry leader Anheuser-Busch.
The joint venture announced Tuesday will be known as MillerCoors and will have responsibility for selling brands including Miller Lite, Miller Genuine Draft, Coors, Coors Light and Molson Canadian in the U.S.
SABMiller PLC will have a 58 percent economic interest in the venture and MolsonCoors Brewing Co. will own 42 percent of the new company. They will have equal voting interests, howe
It looks like Molson Coors Brewing wants its Coors Brewing subsidiary to come out with a hit craft beer more than once in a blue moon.Beer distributors and company employees have been told the company formed AC Golden Brewing Co. in Colorado to make "above-premium beers." The company says it will use low key roll outs in hopes of finding another Blue Moon, a brand that is among the fastest growing at the craft end of the market. Coors also makes Coors Light, Killian's Irish Red and Keystone, but avoids connecting Blue Moon with these brands.AC Golden Brewing's efforts will be closely watched by craft brewers. Anheuser-Busch has been extremely active in rolling out craft-styled flanker brands in recent months. The larger brewers benefit from established distribution channels which can more easily obtain store cooler space and bar tap handles than small brewers. While the giant brewers are careful to not put major ad spending behind the brands, the process of consumer discovery of thes
Molson Coors (TAP) will release earnings on August 7th. The consensus on the street is for $1.73 per share in earnings for the second quarter. Analysts have a consensus sentiment of a steady hold on the stock. Look for TAP to deliver on earnings, but the fact remains that the street isn’t necessarily too fond of Molson Coors. The better name is Budweiser (BUD) in that part of the Alcohol/Beverage industry. TAP should begin to slip in the coming week or so, as the pressure of the mounting quarter comes into the mind of investors. Coors should navigate below $89 per share before investors should buy in.
Disclosure: No Conflicts.
Is there a chance that SABMiller and Molson Coors might come together under some type of alliance?The idea was floated recently by SABMiller Americas President Norman Adami in a recent interview with Thomson Financial. He told the news service that if Molson Coors "should make themselves available" then SABMiller would look closely at a deal. While stopping short of commenting on a specific deal, Adami praised Molson Coors product portfolio and management.It is not the first time that a marriage between Coors and Miller has been discussed as an option for doing battle with Anheuser-Busch. That speculation halted in recent years when Coors joined forces with Canada's Molson and Miller became part of the South African Breweries global push.
Not that you can probably tell from the photo (which I took on my phone, since I was told to leave the camera at home), but I saw the band Mobile last night, as part of Molson Canadian Rocks Revealed contest. And I will tell you one thing for sure, and that is that Molson really knows how to throw a party. I showed up late. Well, the doors opened at 7, but Melissa and I showed up just as The Waking Eyes were starting (And Melissa, if your reading this your right, I looked into it, and they did open for Collective Soul at Outlaws. That will teach me to question a woman). Don't get me wrong, it's not as if the waking eyes were bad, but I they just weren't all that great really. But I think their still trying to find their niche.I think one of the things that Molson did really right here, was that when I walked in the doors, after we signed all of the releases and everything, is the Molson Girls gave us tickets (or coupons) which were good for 2 beers, then they pointed us to wh
During our reports last fall from the Great American Beer Festival in Denver we mentioned stumbling upon a consumer research session at Coors Field where some new flavors for seasonal Blue Moon products were being taste tested among baseball fans at a Rockies and Dodgers game.It looks like Molson Coors has decided that Blue Moon Belgian White will soon have year round seasonal companions. Paperwork filed with the Treasury Department's Alcohol and Tobacco Tax and Trade Bureau indicates that Blue Moon Honey Moon Summer Ale will fill out the line up.Blue Moon has had a fall Pumpkin Ale seasonal for a number of years and just added a Winter Ale and Spring Ale to the line up.
