This programme provides:
1. An understanding of theories and concepts that underpin effective marketing and the practical skills required to start a career in marketing.
2. Exposure to key areas including customer lifestyles and behaviour, customer values, marketing communications, international marketing, marketing decision-making and marketing management.
3. A combination with other market
Marketing Management Program(Jawa Timur - SURABAYA)Requirements:-Candidate must possess at least a Bachelor’s Degree or Master’s Degree / Post Graduate Degree in Business Studies/Administration/Management, Human Resource Management, Economics, Marketing, Others or equivalent.-Applicants must be willing to work in SURABAYA.-Applicants should be Indonesian citizens or hold relevant residence sta
More about Marketing Management on WikipediaMarketing Management (12th Edition)by Philip KotlerDownloadEnterprise Marketing Management The New Science of Marketingby Dave Sutton DownloadMarketing Management Millennium Edition by Philip Kotler DownloadMarketing Planning Strategyby Subhash C. Jain DownloadPrinciples of Service Marketing and Managementby Christopher Lovelock DownloadThe 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!by Al Ries Jack Trout Download
Book Description
ISBN-0789012332Marketing Management is a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing research and management offer a step-by-step guide on how to market any business. Marketing Management is divided into two
True, previous acclaimed editions of this book have been used in MBA level courses on marketing, etc., etc. However, I read through this book and I noticed the relative absence of *practical content*. Tons of theory, though: 8 reasons for this, 12 reasons for that, but not enough on how to directly apply the principles to the real world. I think this book should be recommended for academics, people seeking advanced degrees in marketing. Those who are already in business, like me, might have a hard time extracting practical advice from it.Outstanding Course MaterialMarketing Management 12e is an excellent tool for the MBA student. It is concise and very informative, one I will keep in my library as a reference item from now on..... Excellent bookExcellent and very complete coverage of the marketing discipline for marketing students. Highly recommended for anyone taking up or keeping up with the new developments.....Good Book to Learn Fundamentals on MarketingSoftcover book has cheaper p
A Must have collection for every executive and every management student. Excellent resource.
The case study method of teaching used in management education is quite different from most of the methods of teaching used at the school and undergraduate course levels. Unlike traditional lecture-based teaching where student participation in the classroom is minimal, the case method is an active
Book Description
ISBN-0131457578 When it comes to today's complex marketing environment, professors and professionals tell us time and again that no one has stayed on top of the changes and put them into perspective like Philip Kotler. Marketing Management remains the #1 selling marketing management textbook worldwide and has long been considered the ‘ultimate resource’ for future marketing
Powerpoint Discription
This worldwide best-selling book, the contents of which is presented here in 719 slides, highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company
My recent post "Experience Marketing" has been published on April 17th at SS&M Soundoff Blog from ManageSmarter.com.I would like to thank the total support of Jacqueline Durett (Exec. Editor of ManageSmarter)
My recent post "Experience Marketing" has been published on April 17th at SS&M Soundoff Blog from ManageSmarter.com.I would like to thank the total support of Jacqueline Durett (Exec. Editor of ManageSmarter)
This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It introduces new perspectives in successful strategic market planning, and presents additional company examples of creative, market-focused, and customer-driven action. Coverage
"Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value"
-Philip Kotler in Kotler on Marketing
But a better option for Indian context
"MARKETING MANAGEMENT COMPREHENSIVE TEXT, BEST PRACTICES, CORPORATE INSIGHTS"
by ARUN KUMAR & N MEENAKSHI.
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