Landing Pages

photo credit: chegs Why a Local Landing Page for Each Location Every local businesses I’ve worked with wish to rank for multiple city + service oriented terms for each of their locations, but only 20% realize that each location deserves its very own landing page. In a way, it’s like asking to get business to from all [...]

by Terry Stanfield Landing pages have the ability to grab and hold us like fly no-fly paper or repel us like jumping on the trampling. The question is what impact does your landing page have on the people who visit your website. As I talk to people who are just getting into SEO (search engine optimization), [...]

By Kalena Jordan (c) 2008In the field of online marketíng, a landing page is the page that appears when a potential customer clicks on an advertisement or a search engine result link. It is sometimes known as a lead capture page and usually displays content that reinforces the message contained in the ad or search snippet. Types of Landing Pages There are two main types of landing page:

Now that you've focused on finding the right keywords, setting up your Adwords campaigns, and choosing your bids, it's time to divert your attention toward landing pages. Internet marketers have proven that a change in landing pages, to accommodate your specific keyword groupings, can have a positive impact on results. We all know landing pages are important and A/B testing is a common phrase

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Nice set of tips for getting the most out of landing pages They are as follows: 1. Get top-level buy-in for strategic projects; not all projects produce immediate sales, but have more strategic implications for the business. 2. Create urgency, such as a deadline to increase CTR and conversion 3. Print destination URLs on pages in your catalog 4. Sepertate [...]

Image Source : -content/uploads/payperpost-rmp.png1. First Impressions Matter. Make sure your landing pages are instantly relevant to the search term. 2. Have an Offer. Your landing page only needs to convince the visitor to sign up for a free offer; it doesn't need to sell your company. 3. Remove The Site Navigation. Simpler pages usually work better for lead generation. 4. Use Graphics Wisely. Graphics are main thing that draws the eye — the right one can work wonders, the wrong one can distract from your conversion. 5. Make Your Content Scan-able. People don't read landing pages, they scan them. 6. Only Ask What You Really Need. Simple forms convert better, and you can always collect more during your lead nurturing process. 7. Capture Implicit Information. Use hidden fiel

In marketing, its all about segmentation - learning about your market and speaking in their language. In today's post we take a look at the importance of landing pages and ensuring they meet the needs of your audience...Think back to the last time you grilled steaks. Did you make an effort to cook those stakes to the liking of each of your guests? Of course you did. Good hosts always make an effort to know the preferences of their invited guests and strive to meet their expectations. Suzy likes her steak medium rare; Joe only eats his charred. No hoofed meat for Amy, but finned is ok. The search traffic you deliver to landing pages are a lot like dinner guests — they each have preferences and will be happiest if you meet their expectations once they click through to your landing page

http://www.Xeal.com The Customer Has Landed… Now Keep Them There Your landing page is the first thing potential customers see when they get to your site, so if you want visitors to stick around, you have to capture their attention and give a good impression. If your landing page is difficult to read, doesn’t engage the reader and entice them towards product or company, and provides no way for customers to take more action, then they'll be gone and off to your competitor's site. If you want your landing page to start showing more conversions, here are some tips for drawing the customer in now that you've got them on the hook. They've got problems, you've got the solution Chances are you started your business to solve a problem that your potential customers have. You know why your product or service is the best thing on the market. With a landing page, your job is to make prospective clients understand how you are the answer to their problems. Cover as many ang

Did you ever think your Navigation would play an important part of Search Engine Optimization? Well it does. When the Search Engine Spiders come by for a visit, the navigation helps them get around the site. Imagine if your home was difficult to get around, would you really want to live there? The spiders feel the same way. If they are looking for the bathroom and every door they open is a closet … then they are going to head to the neighbor’s house to find their bathroom. It also helps with your visitors. It’s a better experience for everyone! Make sure your navigation is clear on each page and make sure it makes sense. Create Categories or group your pages together. This will also help Google Disperse your pagerank properly through out your site! Ever wonder why a certain page has page rank and it’s really not that important and your important pages have none? Well Now You Know! Kristan Share This

Today in Internet Marketing Tips & Strategy, I will share a little knowledge on how to make a firesale landing pages that can fulfill your bank account with money..guarantee. Im using this technique especially in affiliates sales that involves google adwords as a source of traffic and give me a better oppurtunity then my competitor [...]

Today in Internet Marketing Tips & Strategy, I will share a little knowledge on how to make a firesale landing pages that can fulfill your bank account with money..guarantee. Im using this technique especially in affiliates sales that involves google adwords as a source of traffic and give me a better oppurtunity then my competitor [...]

Almost anyone looking to make a purchase will start my making a search. As such landing pages and the relevance of information relating to this search becomes key, if a landing page isn’t relevant to the customers search Sales funnel drop-off becomes much more likely. Below I have detailed some key points to try and help make relevant and useful landing pages.1. Keyword focused landing pagesIdentify some keywords of high relevance and value to you, and create dedicated landing pages focused around these keywords. Start by focusing on some high level keywords, but its also worth investigating some more niche keywords or phrases, although the volumes of traffic are likely to be lower, the relevance will be high, and potential conversions may be improved.2. Keep it relevantIf a customer has clicked through looking for one product, make sure it is easy to complete the purchase/transaction. There is nothing worse than clicking through, and having to search through various product pages fo

There has been a bit of chat on various forums over the last couple of days about Google AdWords tweaking its landing page algorithm, see here and here. So with that in mind I thought I would publish a guide on how to create a landing page that will comply with Google’s guidelines. I’ve been marketing online using landing pages and Google AdWords for around 6 years now. Over that time I’ve seen

I was with a client today with whom we are working on a specific portal through which their customers can purchase products and services. The question came up of whether to make a specific landing page or microsite (website). The answer most definitely here was a microsite because of the need to position a complete offer complete with decision making information, downloads and product sizing tools. This does not mean that the landing-page is specifically out of the question and we may use them specifically for targetted eshots to drive customers to the portal and microsite in the near future. From a search engine optimisation viewpoint we have to take great care to avoid duplicate content on the microsite (and landing page) and will probably opt for using a NOINDEX command where appropriate (NOINDEX - tells the search engine spiders not to index the content and skip the page in question).

I was with a client today with whom we are working on a specific portal through which their customers can purchase products and services. The question came up of whether to make a specific landing page or microsite (website). The answer most definitely here was a microsite because of the need to position a complete offer complete with decision making information, downloads and product sizing tools. This does not mean that the landing-page is specifically out of the question and we may use them specifically for targetted eshots to drive customers to the portal and microsite in the near future. From a search engine optimisation viewpoint we have to take great care to avoid duplicate content on the microsite (and landing page) and will probably opt for using a NOINDEX command where appropriate (NOINDEX - tells the search engine spiders not to index the content and skip the page in question).

According to ComScore, more than $9.3 billion has been spent online during the season-to-date, marking a 17-percent gain versus the corresponding days last year. Online retail spending was strong on both Thanksgiving Day (up 29 percent to $272 million) and “Black Friday” (up 22 percent to $531 million), outpacing the season-to-date growth rate. With all that [...]