Back in 2005 the primary reasons why we started blogging were to journal our road to becoming parents and to later record milestones of our little guy. Through this journey, we have come to realize that more than those reasons to web blogging, we would also love to be able to share what we [...]
Step 1: Where Am I Now?Before you decide where you want your marketing plan to take you,you need to find out where you are now. How have you positioned your business in the market? How do your customers see you? You may want to ask some of them for feedback. Write four or five paragraphs that summarize your business. Be sure to include philosophy, strengths and weaknesses.Step 2: Setting the Goal
Key Elements Of A Great Marketing Plan For A Successful Business by Manoj Sharma - Part INo matter what business you are in or plan to get into, it is always great (especially towards the end of the year) to create a new marketing plan as part of an on-going effort. I know to many doing a marketing plan for an established business may sound strange but there is tremendous value in zero-basing your business and creating it a fresh year on year. For starters, it will put aside all that has happened and allow you to look at things afresh, not to mention it will also keep you on your toes. Finally it will force you to engage in creative destruction - reevaluating all that is no longer relevant and of value (even if it may have been of great value in the past. This also applies to employees and business partners) and consciously recreate the future that best serves all parties concerned.a) Executive SummaryA marketing plan is best fronted by an Executive Summary that sums up the key element
Great marketing is simple (but not easy). It communicates obvious value to a customer. It should be a no-brainer.
It’s even easier when the product or service does its own marketing.
Breath mints for construction workers and automotive maintenance engineers is not obvious. Until now.
Wrench Mints changes that. “When your breath is broke… Fix it!”
The cap slides off using a pretty cool packaging technique. Suddenly it’s cool for tough guys to have fresh breath. And the stars are noticing.
By happen stance, I met Wrench Mints Founder Eddie Rubin in Southern California the weekend preceding CEA. He showed me these mints, and as a marketer I could not help but feel inspired by the clever, yet simple value proposition Wrench Mints offers.
It’s just a reminder to me that even though we live in a new world of “advanced marketing,” nothing works like a simple, unique message that delivers epiphanies whenever someone sees it. Work to make mar
I just read an article over at TechCrunch that illustrates how creative our Marketing Community has become or was in this case.
Like the title said Amp’d Mobile’s Sordid Remains we all know that Amp’d Mobile is dead!
However The Condom didn’t Die! The expiration date is still kicking!
The one question I do have to ask is … was Amp’d Mobile really “coming”? (wink, wink)
Ha, Ha, Ha, Good Comment Profile Pilot!
LOL
Darin Carter
Are you looking for some inexpensive advertising? Have you been to Dollar Link Directory! Advertising starting at a $1
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Be sure to also read:
Part One: Thinking to Win
Part Two: The Visual Components of Your Brand
Part Three: China-Proof Your Business in 10 Minutes
Part Four: Networking for Referrals, Get in the Door the Right Way
In this age of globalization, decentralization, and increasingly expensive travel, teleclasses and teleseminars are becoming a very popular means of connecting,communicating, and educating. They are also a new-found solution to people looking for a new and different marketing medium.
First, just a little bit of background… By simply dialing in to a predetermined telephone bridge line, a participant is able to join people interested in his or her topic from virtually all over the world, while eliminating considerable travel time and expense.
Teleseminars can range from a very few people to very, very many. They can be free or for a fee. Some teleseminars are interactive; some are not. The formats can vary from a lecture, to two-person interviews, to roundtable dis
I've always had a penchant for European cinema whether from Bergman and Di Sica or Deodato and Fulci, and this video from the European Commission...
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Zillow EZ-Ads-are a great way to drive targeted traffic to your listings or directly to your website. EZ-Ads are Zillow’s pay per view platform and I’m a big fan of these ads. They are simple, flexible and affordable, Thank You Zillow. These ads can be quickly assembled online, all you really need is an account [...]
