The email newsletter Daily Candy, now going on its eighth year, got a sweet deal this week. Comcast is buying the company for $125 million. Rumors were that Comcast would pay far less - around $75 million and it’s many times over their revenue.The pithy newsletters focus on what’s hip and fashionable - marketing products to young women - and drawing national advertisers. Last year they expand
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Collecting email addresses is one the primary aims of many online businesses - “the money is in the list” - so it’s perhaps surprising that blog newsletters are so unusual in comparison.
Last week I came across an article discussing the strategy of creating email newsletters for your blog, suggeste
In the Book of Love it says you have to give some to get some. So this Valentine's Day, let's consider the romance we're spreading across the Internet. How sweet is our special information and...
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Providing an email newsletter for your subscribers offers many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company.
An email newsle…Read full story
Unfortunately the abundance of spam which inundates Internet users each day has caused many to formulate a negative opinion about email marketing but savvy Internet marketers who understand how to market successful enjoy an advantage over the competition by turning to e-newsletters to reach more potential customers.
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If you’ve never done one before, creating an entire email
newsletter can seem like a daunting task - and more so when you
think about putting one together as a regular thing. But it’s
not that hard. Here are some guidelines to follow.
1. Don’t expect more than five minutes from your customer. He’s
busy: running a business, surfing the [...]
