FRANKFURT (Thomson Financial) - Bayerische Motoren Werke AG. will use the four-cylinder engines it has jointly developed with French carmaker PSA in BMW brand cars, chief executive Norbert Reithofer said in a pre-release of his interview with Frankfurter Allgemeine Zeitung. He said the future generation of the BMW 1 Series will be fitted with these four-cylinder engines. The report said BMW had previously intended to use these engines only in the MINI brand cars. Reithofer also disclosed the new generation of the BMW 7-Series, which will be launched this year, will be fitted with a new hybrid engine.
Pantaloon Retail will increase its premium format ‘Central’ malls from seven to 12 by the end of this calendar year.Blogger: Nashik Real Estate - Create PostThe new malls would come up at Mumbai, Vashi, Bangalore, Ahmedabad and Nashik, indicating that the company is willing to try out the format even in tier one and tier two cities.After taking it slow since the first Central opened in Bangalore in 2004 (especially in comparison to the way the number of Big Bazaar outlets is rising), the company is lining up more locations aggressively, with designs and plans already laid out for the ones that will open 2011-12. post is sponsored India Dictionary . If you wish to sponsor posts or place advertisements on this blog please visit this post
Kambala Hospitality Pvt. Ltd. has confirmed that it will take its ‘Village’ brand of restaurants to USA, UK and UAE by mid-2009. The company, which operates six brands of restaurants in India, will introduce two new brands, ‘BKC Raffles,’ and `Coconut’ next month. ‘BKC Raffles,’ in Mumbai will be a 130 cover multi-cuisine restaurant serving Indian, Asian and Central European cuisine with a `live kitchen’ concept targeting premium clients. ‘Coconut’, a restaurant serving coastal cuisine of India, Indonesia, Malaysia and Singapore will be launched in Vashi, Navi Mumbai.The company also plans to expand its presence in the country, especially metros and will use the franchise model to penetrate the Tier-II cities. “We are aiming to open 15 Village restaurants this year a
Finally Motoyuva has gone soft on the parents. The brand has launched its new range W270 flip phone.Watch the tvc here : Motoyuva w270The ad shows the father trying to imitate the dude son after seeing the son talking to his girlfriend using the stylish W270. The basic idea is to highlight the stylish attribute of the phone and the message is consistent with the youthful positioning of the brand.What I liked about the ads of Motoyuva is the choice of the actors. In this ad, the "father" is perfect and because of it, the ad is never boring.The reason why the brand has gone little soft on parents may be because of fear of resentment . The previous ad for W230 was too harsh on the parents.More importantly , the brand has got the price and the product perfect for the target segment. Firstly M
How to Build Brand FriendshipTo create a truly powerful brand, you need to establish a sense of belonging, friendship, and dependability between product and customers Link - Fri, 09 May 2008 12:15:00 GMT - Feed (1 subs) Sent using SendMeRss.com. Visit here to unsubscribe from "2-business" via X2 in Google. Recommended Feeds/Actions Subscribe DealMeRSS.com - Great Deals Delivered Every Day
As online marketers continue to shift toward social media strategies and 2.0 tactics, it is imperative to have the type of success metrics expected in online marketing applied to social media. While lifetime value of the customer, and return on investment remain the bottom line metrics for overall online marketing success, the social media elements of an integrated campaign now need their own specific metrics. Media ratings company Nielsen Online just-launched the Digital Strategic Services (DSS) group for the purpose of monitoring social media online. This division of Nielsen will be focusing on developing strategic plans to manage brands' online reputations. A core focus will be the Nielsen Online "Brand Advocacy Quotient," or BAQ score.The BAQ will be a function of product experience
New Delhi, (IANS) Bollywood actress Bipasha Basu played a perfect brand ambassador at the launch of a perfume brand as she refused to respond to any questions related to her upcoming films like “Bachna Aye Hasino” in the capital Wednesday.She was here to launch the entry of the US-based perfume brand Alcome Perfumes & Cosmetics into the Indian markets.Looking stunning in a vermillion coloured long, backless gown with a perfume bottle intact in her hand, Bipasha chose to speak to the press only about the brand, ignoring all other questions.She said: “It is an appropriate question. It is a wrong day to be discussing films. I would answer these questions some other time. I am here for Alcome today.”Although she did not entertain any questions from the journalists present there, th
In case you haven't heard the buzz Cameron Diaz and boy toy Ashton Kutcher are starring in the newest romantic comedy 'What happens in Vegas' and they are pushing the celebrity thing in to overdrive to help promote their movie. Who can blame them for going on the warpath when you have Iron Man grossing millions, Baby Mama outranking most comedies and stuff like the new Indiana Jones movie coming out in May (oh dear god thank you). The last thing on my mind movie wise is Cameron and Ashton. Well maybe Ashton, but that's different. Here are the superstars at TRL yesterday dressed in hot casual wear.Say what you will about skinny jeans but these J Brand 912's cannot be stopped. Celebrity's everywhere are pulling out the stops in these fashionable jeans. Cameron, and multiple other stars are o
While there may be hundreds or thousands of people who share your “job title” there is only one person who does what you do – YOU!
How do you define what you do to others? How do you make yourself stand out in the crowd?
Step 1 – Define your purpose. What is it that you want [...]
For those who are new to the technology scene, you are going to hear a lot about a television product known as LCD TV or Liquid crystal display television.
It was just recently discovered or invented. It has some extreme competition with plasma flat panels and rear projection TVS.
When it was first invented [...]
Asin was in Chennai on Wednesday (May 7) to launch Mirinda`s new brand positioning. She has created a new record by being PepsiCo`s Mirinda`s national brand ambassador, for the third year running.Del.Icio.Us Tags: Asin-Mirinda`s new brand positioningTechnorati Tags: Asin-Mirinda`s new brand positioning
Post from: Keith's Affiliate Marketing Blog
Over the last week or so, in the wake of the Google abolishment of the rules on trademark bidding, I am certain you have been inundated with emails from merchants reminding and revising their ppc policies, possibly to the point where you are screaming “no more” and getting itchy with [...]
Berbicara tentang perhiasan perak, ada beberapa brand untuk perhiasan perak yang saya sukai. Meskipun sebetulnya ada banyak pengrajin yang menjual produk - produk yang bagus dengan harga yang lebih murah, namun perhiasan - perhiasan dari brand - brand ini hampir semuanya selalu saya sukai.
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Bollywood actor Riya Sen has been appointed as the brand ambassador for Indian Premier League’s official website, www.iplt20.com. Riya’s role will require her to attend the IPL matches, interact with cricketers and post her interactions and views on the website.Talking from Dubai, Chief Technical Architect of www.iplt20.com, Akash Aurora confirmed Riya’s appointment. He said, “Yes, we have appointed Riya as the brand ambassador of our website.Explaining why they chose Riya, Akash said, “We saw Riya attending a couple of the IPL matches. We observed that she was quite well-versed with the game and its proceedings. Rather than having somebody naive on board, we preferred getting someone who knows about the game. Riya was our first choice and we went ahead with her.”“Riya has al
[Images: Bauer Griffin]The comedian’s choice of attire was a little odd even by his standards when we spotted him grabbing a coffee in Los Angeles yesterday. The safety pin holding his cardigan together, the masses of cape like material wafting behind him and don’t even get us started on those saggy, baggy looking trousers. Hopefully we just caught him on a bad day.
New Delhi, (IANS) Bollywood actress Bipasha Basu played a perfect brand ambassador at the launch of a perfume brand as she refused to respond to any questions related to her upcoming films like “Bachna Aye Hasino” in the capital Wednesday.
She was here to launch the entry of the US-based perfume brand Alcome Perfumes & Cosmetics [...]
Bollywood actress Bipasha Basu played a perfect brand ambassador at the launch of a perfume brand as she refused to respond to any questions related to her upcoming films like "Bachna Aye Hasino" in the capital Wednesday.She was here to launch the entry of the US-based perfume brand Alcome Perfumes & Cosmetics into the Indian markets. Looking stunning in a vermillion coloured long, backless gown with a perfume bottle intact in her hand, Bipasha chose to speak to the press only about the brand, ignoring all other questions.She said: "It is an appropriate question. It is a wrong day to be discussing films. I would answer these questions some other time. I am here for Alcome today."Although she did not entertain any questions from the journalists present there, the ac
There is no denying the ‘Sen’sation of the sensational Sen sister, Riya Sen. That being true, glamourous Riya Sen has aptly been chosen as the Brand Ambassador for Indian Premier League’s (IPL) official website www.iplt20.com. As the brand ambassador for the site, Riya has to attend at least 5 IPL matches, she has to get into conversation with the players and post her reviews on the site. As for the team she supports, Riya, in her true Kolkatan spirit, openly displays her loyalty and support for SRK’s Kolkata Knight Riders.Talking about it, Riya says, “I was present as a guest in the IPL’s inaugural match. And I know all of the organizers of IPL very well, including Lalit Modi. It was our mutual love for cricket that got us together. As a Brand Ambassador of th
If you haven’t visited in the last few days you may have just noticed the brand new poll widget I installed in the right sidebar(you’ll have to scroll down just a bit). I installed the...
Who doesn't like free stuff? At Dental Heroes, free dental care products are just the beginning...
Cop these new t's from Portland's own Capital Brand! Just dropped a few days ago and perfect for anyone who's a true Nike head and can't live without their Air. Click on the images below to go straight to checkout.
Speaking about sinister, over at Art Backwash, illustrative designer Von Glitschka takes a stab at designing a logo for Satan. Lots of branding potential. Established presence. Built-in market. Client brief mercifully short;
A) 666 has to be in the logo.
B) A brand name has to be developed. (Think Zoloft, Viagra or Crestor.)
C) Must use “Red”. (Satan [...]
We live lives so completely dominated by commercialism and monetary exchange that we think of everything, even ourselves, in the terms of the marketplace. Not content with turning time into a commodity (to be earned, spent, wasted, saved), we now endeavor to turn ourselves into commodities, brands, our own tiny little multinational corporations - Me, Inc.
We fret over our corporate image, as reflected in our blog layouts. We design our Yahoo, eBay or Etsy stores to communicate the right message about ourselves as brands. We attend network marketing seminars where we learn to ’sell ourselves first’. We wonder if our varied interests (if we have any left that are not market mediated or created) present a unified, sellable whole to the world.
To help us maintain our fantasy world
Designer Fashion Brands - Click HerePriya Tuli"So how come don't you have one of those handbags with the little monograms marching all over them that everyone seems to favor these days?" Nothing escapes my mother's right eye. She lost peripheral vision in the left eye many years ago, so one would think she might miss catching at least some of life's smaller details. Not a chance! She's talking about the branded `designer' handbags that with-it women have been slinging nonchalantly over their shoulders for years. You know the ones, with the C(hanel), D(ior), P(rada), D&G or LV initials on them."Nope, I've never aspired to own one, for two compelling reasons: one, why would I want to use a bag with somebody else's initials on it? And two, why would I want to pay some ridiculously inflat
Fastrack is moving on. The latest campaign of Fastrack presents a significant deviation from the earlier positioning. The brand is running a new TVC with the new slogan : Move OnWatch the TVC here : Move OnAccording to agencyfaqs, the brand is trying on multiple presentation platforms. That means multiple levels of positioning and experimenting with different themes and slogans. While the target segment and the personality of the brand remains the same, the marketer will not stick to a specific message. A classic example of this type of strategy is that of Pepsi. The brand tries to add freshness to the entire brand communication without sticking to a core theme.So Fastrack is moving away from the earlier theme revolving round multiple ownership which was reflected in the slogan " How Ma
Yoga Toes Toe Stretchers Small Size Brand new For Men and WomenFrom Yogaprooga toes are the ultimate way to provide your feet with the relaxation and exercise they need to be healthy, strong and free from any foot problems! Wear them anywhere, anytime, including the beach, at home or in the tub!buy yoga toes
Billabong set its roots in Queensland. It was founded in 1973, by Rena and Gordon Merchant. The company started out as a manufacturer of board shorts and slowly expanded its operations.In 1981, the company decided to become an aggressive player in the surf apparel market by branching out to an international crowd. At first, it expanded its business to include New Zealand and the United States, then to South Africa, Japan and finally to Europe. Once the ball was set in motion it was only a matter of time before it became a global effort.As the brand gained exposure and popularity the company decided to branch into other sports related apparel markets. They started experimenting with different lines of sports packages such as snowboarding and skateboarding.In 1991, once they were satisfied w
Gender bender singer Marilyn Manson’s brand of absinthe is so strong, that his own girlfriend avoids drinking it at all costs. Star Evan Rachel Wood celebrated her 20th birthday with the rock star by taking shots of Manson’s personal brand called Mansinthe, his own version of the beverage that was banned in the United [...]
‘Voluntourism,’ Accountability, Brand Life Identified as Emerging …Al-Bawaba, Jordan - 55 minutes agoVirtual Tourism – Every day, millions of people already travel to fantastical destinations via dozens of virtual reality worlds such as World of Warcraft, …
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If you didn’t know this - Vicky – The Brand Surgery boss is also Vice-Chairman of West Sussex Credit Union. Do you know what a credit union is? No? You are not the only one! Vicky has been so frustrated with the lack of knowledge of credit unions – until recently when two good things [...]
Visual 1.0 is the first ever Summerboard theme designed to give you an enhanced visual experience with vWallpaper, the popular new video wallpaper application used to display movie files as your wallpaper.This theme is packed with more than 400 icons ...
Margo is set for a new life. The India's heritage brand is getting a brand ambassador in Rani Mukharjee. According to news reports, the Bollywood diva is set to breathe a fresh air into this brand.In my blogpost on Margo two years back, I had recommended some heavy duty celebrity endorsement for the brand. Glad that it is happening .Margo, which was in existence even in 1920s , derives its strength in the neem formula. But over these years, the brand failed to keep itself relevant to the changing consumers. But still the brand is popular in West Bengal and Tamilnadu.The brand is now not in the radar of the new generation . The endorsement of Rani will increase the brand recognition among the target audience. According to reports, Margo is not changing its formulation and is being position
We all know one thing that Michael Jordan loves and that is a challenge. With Nike SB sales starting to slow as the craze over the Dunks has worn off, Jordan Brand attempts to inject new life into this segment with their very first skate shoe, the Flipsyde. The sneaker features a thick sole and [...]
This morning started with a lot of questions in my head. First up is brand building and how it can make our brand a time tested one. Though branding activities depend on geographical to user base preferences & tastes, but still the basic morphology of building a successful brand remains the same over-time. I have tried to chalk out 5 most crucial questions that is to be asked before building a successful brand:Does your Marketing Strategy gel with the existing Promotional campaigns? Does it give you Traction in the marketplace in terms of Scalability?Is it Measurable to the extent of Flexibility?Does it build a "Brand of Value" or a "Brand of Convenience" for the consumers?Does it reflect in the Balance sheets (i.e. is it measurable & accountable)?These 5 questions is in the heart
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There’s little doubt that China once viewed this summer’s Olympiad as the ultimate opportunity to highlight considerable national progress on the world’s grandest stage. Perhaps it still does.
But as the torch made its tumultuous journey through Paris, San Francisco, and points beyond, it became readily apparent that many view China’s political and economic progress as not [...]
Remember This? Focuses On Tunes From The Past That You Just Might Have Forgotten About.This week I have chosen another British R&B track from the 90s, in the form of The Brand New Heavies with Dream On Dreamer. Technically speaking, The Heavies are more of a Jazz band, but that didn't stop them reaching the UK top 20 in 1994 with this R&B jam.The Brand New Heavies - Dream On DreamerI remember loving this song when I was a child, before I even new who made it, I could always spot talent. Ha! Wicked Memories.Feeling This Week's Jam?Remember It?Give Me Your Thoughts...
So I just bought a new iPod Touch, and it's great. The music sounds good through headphones and through the bargain bin speakers that I got it the other day, I can connect to the Internet whenever there's an available connection, etc. It's really great. It's an awesome device.However, my problem is that I need to have it replaced because of two things: it has a defective LCD screen and a lot of scratches on its back (even though that's the way it was even when I first bought it. I went to the.. hey wait... I think I wrote this already a while ago. Let me check.I went to MP3 Express earlier today to see If I can return my iPod touch and exchange it for a newer one on the grounds that it has scratches on its back and a defective LCD screen, the proof of which can be seen in more than 6 dead
Kylie Minogue adopts the geisha look as she announces her new world tour.
Dressed in a pink kimono, heavy make up and white wig, the pop star poses as a geisha in brand new promotional shots.
KylieX2008 - described as “her greatest ever tour” - will start in Paris on May 6.
KylieX2008 is the star’s first major [...]
With Obama having an almost insurmountable lead in the pledged delegates the race increasingly centers around the superdelegates. Convincing the superdelegates to go contrary to the results of the primaries is the only chance Hillary Clinton has to win the nomination. Obama has gone into a prevent defense, attempting to get through the remaining primaries [...]
Rational Security reports that southwest airlines is monitoring twitter streams to see what people are saying about their brand. This along with twitter spam is not a surprise, what is surprising is that anyone would be surprised at all. Many companies should be monitoring the social networks looking to see what people are saying.
The [...]
Brand Name Or Generic Mp3 And Mp4 Players - Which To BuySo you are ready to purchase one of the most, if not the most, popular electronic devices available today, whose sole purpose is to entertain us whenever and wherever, we choose. Of course, I'm talking about one of the lifelines for the younger set, but also some baby boomers as well. It's called an MP3 / MP4 player, and in addition to the cell phone we all know and love, it is transforming our lives and how we listen to music, watch video, listen to the radio etc.Many of us have MP3 or MP4 players or a combination of the two. However, a good portion of the world has yet to partake in the excitement and fascinating possibilities that abound when you can listen to any song or watch any video you choose with the click of a button withou
Rumors have been circulating for some time that the Prius, the best-selling hybrid vehicles from Toyota, to become a brand in itself. Toyota envisions the Prius marquee to encompass a whole lineup of hybrid vehicles. They will use a distinctive styling that will make these vehicles stand out from the rest by “yelling” loudly about [...]
A school brand can initiate as an impalpable positive image that is preferable by the public to enter their children there. An instance is the realized high teaching norms or a wonderful list of sporting achievements. Lots of school managers don’t use a framed method in enlarging the school brand, the school brand will predominate. [...]
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Priya Tuli"So how come don't you have one of those handbags with the little monograms marching all over them that everyone seems to favor these days?" Nothing escapes my mother's right eye. She lost peripheral vision in the left eye many years ago, so one would think she might miss catching at least some of life's smaller details. Not a chance! She's talking about the branded `designer' handbags that with-it women have been slinging nonchalantly over their shoulders for years. You know the ones, with the C(hanel), D(ior), P(rada), D&G or LV initials on them."Nope, I've never aspired to own one, for two compelling reasons: one, why would I want to use a bag with somebody else's initials on it? And two, why would I want to pay some ridiculously inflated amount for their initials?" But my
When I saw “Free High Quality Reports”, my first thought was “Yeah, sure. Free AND High Quality!”
But I joined. Why not - it’s free. I joined with healthy skepticism. I am usually pretty critical
of the free content you find out there.However, I soon found my skepticism melting away. In fact,
I was quite pleasantly surprised by [...]
Brand New Unlocked Sony Ericsson S500i Black/GreenBy Sony Ericsson
12 used and new from $229.00 First tagged “sony ericsson” by Samantha G. “Sam” Customer tags: camera phone, unlocked, phone, sony ericsson mobilie, [...]
The fact is Russell is better known for his lady loving ways than his acting, writing and general tomfoolery, but we’re sure he is well aware of this, which is why it comes as no surprise to hear he recently admitted he is better at sex than talking. In fact he claims it’s one of the best things you can do with him! Shocking? Not really. What is surprising is… These recent pictures of a tubby looking Russell! Clearly someone overindulged on a recent trip stateside to promote Forgetting Sarah Marshall. Oh well, never mind we’re sure he knows just the right kind of exercise to shed the pounds…
If you don’t think you are “big enough” to be protecting your personal brand online then you are thinking along the wrong tracks. What happens if you suddenly write that killer blog post, release that awesome software or get mentioned by another big name and people start trying to utilise you.
For a serious and very [...]
T.I - No Matter What
This is the first single off his T.I’s upcoming album “The Paper Trail”. Did it live up to the hype? Apparently people want me to talk sh*t about T.I, so I’ll reserve my opinion…
<a href=”” >No Matter What: Hot or Not?</a> <br /> <span style=”font-size:9px;”> (<a href=””> polls</a>)</span>
source: [...]
Immediately after Nayanthara was sacked from her role as brand ambassador, rumours about her replacement started to fly around. Indiaglitz reported that it was going to be Trisha. But Gurunath Meiyappan quashed all these rumours today. Not one but two celebrities are going to replace Nayantara. & Upcoming actor Arya and Super Star Rajinikanth's daughter Soundarya have offered their services for Chennai Super Kings. While Arya's role(daredevil stunts) in the forthcoming matches involving CSK has been informed, Soundarya's role has been kept secret. But I am expecting Soundarya. who is known for her graphic designing skills, to come up with a promotional animation for the team. Thanks to the immense support for Chennai Super Kings in Tamil Nadu and team's great performance on the
Brand New Unlocked Sony Ericsson S500i Black/GreenBy Sony Ericsson
12 used and new from $229.00 First tagged “camera phone” by Samantha G. “Sam” Customer tags: camera phone, unlocked, phone, sony ericsson mobilie, [...]
Sephora's own brand was originally launched in France in 1994, and now occupies a large section in each Sephora store. What I really like about their products is the quality, that they are extremely affordable, and each item is available in a wide range of fun and fashionable colours. Here are the latest offerings from Sephora that will rock your eyes and make your lips pop:
Sun Disk
Give your
Google has announced that it has introduced the support for mobile brand-image advertisements according to the keywords people search for on their cell phones. Because cell phone screens are relatively small, Google will only display one image ad per search. Mobile image ads are available in 13 national markets: Australia, China, France, Germany, India, Ireland, Italy, Japan, Netherlands, Russia, Spain, the UK, and the United States.
Dear friends, family, visitors to Bullshattuck, and whomever doesn't fit in that category (like my acupuncturist): If you live in Utah, you know that your news choices consist of Something Tribune, and Deseret Something. Don't you deserve more? Should there...
I have been reporting on different products and technology for many years now and it seems Apple have done very well for themselves, they have changed from the Apple Mac Computer vs. PC days to getting their brand in many product areas. The company have come from when the Apple logo was allowed by the [...]
The advertisers need to distinguish their products and services that they deal in. It could be very well identified as branding. Now, why branding? This is because a product or service having a brand value associated, is more likely to attract customers. It means, more revenue generation and growth for the organization. Today, Internet has [...]
The advertisement campaigns are conducted for creating a place for the brands in the target market. For maximizing the revenue, the brands need to be well positioned in the marketplace. The advertisers require to create a brand identity and understand the perception of customers. Even a small business marketing entity is dependable upon referrals and [...]
Hot, hot Namitha has been chosen as the brand ambassador for a cool, cool event. Snowball 2008, organised by Spellbound and Swathy Ads in association with Tamil Nadu Tourism Development Corporation, will be held at Island Grounds from May 1st to June 1st, 2008. This extravaganza will allow Chennaites to beat the summer heat in an air conditioned area of 70000 sft with 15000 sft of snow! This unique place will also have a food court, a gaming zone for kids, a 100-seater theatre for screening the latest movies, shows by prominent singers like Anuradha Sriram, Shankar Mahadevan, Suchitra, dance performances by movie stars and many more exciting events.Technorati Tags: Namitha - as Brand AmbassadorDel.Icio.Us Tags: Namitha - as Brand Ambassador
It is the fresh grapevine from Kollywood. Actress Nayantara was first considered to be the brand ambassador for Chennai Super Kings but later dropped out.The reason is attributed to Shriya now. It was said that Shriya called on the committee people through one of her friends and conveyed that she is willing to stand as brand ambassador. As the committee felt that Shriya exercises more popularity than Nayantara, the buck was passed on to the former.And fresh news is that Soundarya, the daughter of Rajni Kanth is also showing her interest to be the brand ambassador in near future. That proves to be a big new craze now among Tamil stars to endorse their teams. We have to see how many more will join this bandwagon.Courtesy:greatandhra
Robert Gauthier / Los Angeles TimesRick Caruso’s mega retail and residential center, Americana at Brand, is open in Glendale.Get set for a Grove on steroids. After spending years and $400 million, Grove developer Rick Caruso is ready to cut the ribbon on his glitzier, way bigger retail and residential center. By Emili Vesilind, Los Angeles Times Staff WriterCONSIDER the Grove -- L.A.'s love-it or hate-it open-air mall that's more insular universe than shopping center. Now think of the Grove on steroids. The fountains are jazzier, the shops swankier, the rolling green lawn super-sized. And you can actually live there -- have breakfast at Tiffany every day.Daydream or nightmare, it's reality at the Americana at Brand, the new shopping center and residential development in Glendale from Gr
The rebranding bug has caught Ceat too. The brand is now sporting a new logo. The saddest part is that Ceat has done away with the famous mascot ( Rhino) and the golden tagline " Born Tough".The Rhino mascot has been with Ceat for almost 50 years. The tagline was also deeply etched in the mind of the public. According to Harsh Goenka , the reason for changing the mascot is that there is a general perception that Rhinos are getting extinct and is a sloth. ( Source : Financial Express). Hence the brand wants to change into something modern. I think it is one of the most unconvincing reasons for changing such a blockbuster mascot .Currently the brand is promoting the new logo. The new logo is being promoted in the same way as Vodafone. Both TVC and print campaigns scream " Change is inevitab
Corporate gift is a great marketing tool to help increase the brand awareness of your company. It is an ideal marketing channel that all business owners and marketers should always consider including it to their yearly marketing plan. By giving away corporate gifts at a major event of your company or any promotional road shows, [...]
Russell Brand has reportedly missed a top spot on US chat show The David Letterman show after he was refused entry into the US.Wow. It makes a change for him to be refused entry.Clearly it wasn't a woman working in immigration that day. Women never refuse him entry.According to the papers today it wasn't a wasted trip because he managed to pull an air hostess on the way back.She was working for Virgin. Hmm. Sounds like she'd be better suited at easyJet.
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Xpressions displays are unique three-dimensional display systems that are guaranteed to help you stand out at your next event. This article will explain the advantages of these displays as opposed to standard trade show displays.
Easy Setup
The Xpressions display is the easiest exhibit to set up on the market. These unique systems can be set up [...]
